Same data, different approach
If you have been looking into recruiting platforms, you have likely seen the same names come up. Courted, Relitix, and TrendGraphix all give you access to agent data. The difference is how that data is used.
The challenge right now
The market is less predictable. Listings move slower, deals take longer, and production varies more across agents and teams. Recruiting has to adjust to that. It is no longer just about who to reach out to, but what is happening with them and whether the timing makes sense.
What each platform focuses on
Each platform leans into a different part of the process.
Courted
Courted focuses on recruiting workflows:
- Finding agents
- Building lists
- Managing outreach
Relitix
Relitix focuses more on market and brokerage visibility:
- Market share
- Office performance
- Regional trends
Both are useful, but they often operate separately.
Where TrendGraphix is different
TrendGraphix connects both sides. With BrokerEdge, brokers focus on recruiting and retention. With Facts & Trends, agents understand their market and use that data in conversations.
Both run on the same data.
Why that connection matters
An agent's performance does not exist on its own. It is tied to what is happening in their market. When those views are separate, you are left filling in the gaps. When they are connected, you can see both at the same time.
That gives you context:
- Production changes tied to market conditions
- Listing activity influenced by local trends
- Shifts that explain why performance looks different
What this looks like in practice
Instead of just seeing a top producer, you start to see patterns. Strong performance last year, fewer listings now, and a market that is also tightening. That creates a more informed starting point for a conversation.
How this impacts your team
This applies internally as well. Changes in production, gaps between deals, and shifts in listings are all signals. At the same time, agents using Facts & Trends; Trends are showing up more prepared in conversations, using real data to guide clients through the market.
Where this holds up
TrendGraphix has been working with MLS data for decades. That experience shows up in how everything connects across recruiting, retention, and market strategy. It is not separate tools. It is one system.
See recruiting and market data in one place
BrokerEdge and Facts & Trends share the same MLS intelligence so you can connect agent activity and market context.